Yearly Archives: 2015


“According to Marty Blalock, coordinator of professional communication at the University of Wisconsin’s School of Business, many products have failed to be successful in overseas markets because of names that communicated something else to potential buyers. For example, Chilean consumers probably didn’t buy the printer “Roto” because in Spanish this word means “broken.”

http://smallbusiness.chron.com/importance-knowing-audience-ebusiness-world-20706.html


The job of the content marketer is to mentor – or – coach!

When someone has a problem or desire, what they’re really contemplating is a journey of transformation, whether large or small in scope. The job of the content marketer is to mentor – or coach – the prospect through […]


The quest for potential clients attention!

The question has to be asked?  Who is marketing your business while you are getting the job done? Businesses which are trying to sell or at least promote their services need to realize that the focus has shifted towards the […]