Blogging and perception management

Regardless if you are a small business, or a multinational company, blogging has to be an integral part of your online content marketing strategy. If you are in B2B, post articulate, well researched articles forms the foundation and departure point of all your marketing ventures.

You are building trust and in order for potential customers to relate to you, you have to interact and be familiar and a real person. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.

Here are many reasons why you need to blog or have someone blogging on your behalf:

  • Drive traffic to your website
  • Create an interactive webpage for Google to index
  • Increase your search engine optimization
  • Position your brand as an industry leader a role player in your field
  • Develop better customer relationships
  • Creates familiarity and space to interact
Digital Marketing and Online Perception Management

In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations. “Perception” is defined as the “process by which individuals select, organize, and interpret the input from their senses to give meaning and order to the world around them”.

Blogging regularly about your business, industry, product or customer lifestyle will naturally register on Google’s algorithms and increase your search keywords. Your blog not only creates an inter active portal for visitors to return to it is your biggest tool managing your online profile – potential customers perception about your business.  Blogging has to be used as a marketing tactic to drive traffic back to your website and to profile your business perception. Make the blog on your website the foundation for all of your social media platforms.

The rules of online reputation management has also changed and understanding the impact that your online reputation has on your business and personal life is now essential to both online and offline success. How to change people’s perception with online reputation management needs consistent and clearly focused strategies.

Blogs provide a departure point, portal to change or install perceptions, a platform from where connections with customers and potential customers can be deepened. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base. Consumers like to be informed, and appreciate that you are the one teaching them.

If you don’t have an active blog with good content potential clients surely have no reason to visit your site more than once or to return to your site.


For the past 10 years Corporate Axtion International has been working with small, medium enterprises around the world; building websites, supporting websites, hosting websites, website management services, enhancing websites and driving traffic to websites through the management of social media platforms. We help to create and reinforce brands, delivering your message in a clear, concise, compelling and persuasive fashion. Contact us for more information on brand building and social media management.


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About Corporate Axtion

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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