The writing is on the wall virtual offices will test your business capabilities. This is a test for the fourth industrial revolution. As a country we have to reinvent our thinking, our business approach and probable our business as a roleplayer in the future. Are you ready for flexible working arrangements and working from home?
Upgrading your online business capabilities is but one of the solutions to surviving the impact the Coronavirus is having on businesses. As many businesses are going to be focusing on the here and now, struggling to maintain normal running operation, this could be your chance to build a new network of prospective customers. Putting time and effort into a new way of doing your business, using different ways to talk to potential customers.
We did not see this coming and definitely was not prepared for the impact it has us on so many levels. We are living in a new age of marketing. Consumer habits have changed at a rapid rate, and that means we as business owners, marketers and entrepreneurs have to reconsider the way individuals will shop in future. While having a shop was the go to place and radio and TV played a strong role in advertising, nowadays, with the Coronavirus and the restrictions that are placed upon us, behavior is now more than ever connected to the online world.
So what are your new marketing strategies? How will you take your business into the unknown? How will you reinvent your service.
Marketing is the bridge that fills the gap between consumers and service providers.
“Companies that will embraced the new age of marketing, guided by online transformation are 26 percent more profitable than their average industry competitors and enjoy a 12 percent higher market valuation.”
In general terms, digital transformation means the integration of technology into all aspects of people’s lives! Marketing is no longer optional and needs to be purpose driven and guided by expected outcomes.
Your online marketing and business capabilities in future will give you the edge in an ever growing online business community. Consumers will no longer be looking for an open shop but rather an online portal to find everything they need. They will expect to be served at their place of residence. They will take it as a given that if you are a roleplayer you will be online. If they don’t find you online it will be as if you don’t exist. Everything has changed and it seems that how much it changed will only be revealed in the months to come.
Market your business solutions with Coronavirus in mind. A flexible marketing approach is crucial now, and people will wonder whether certain businesses are still operational.
It’s important to consider not only how to survive as a business during the outbreak, but also to have a strategy in place for what’s going to happen afterward. Don’t assume that once the threat to public health has passed, things will just go back to the way they’d been before the outbreak.
Can I help you to create an online presence?
A common mistake is to think you will start later and end up not creating an online reputation at all. While you hovering your competitors are creating a space in which you are not participating. Setup a new marketing strategy for the rest of 2020! In today’s business world people want to do business with other people more so than ever before! This is why it’s so important to focus on building your brand. Why? Because we trust people we know. We trust people that we have relationships with, and most of all – we like to do business with people we trust! If you find that your Social Media Management is dividing your focus or that you do not have sufficient time and resources to manage YOUR BRAND contact me. I make it my business to market your business. Contact me on +27 84 787 1032