With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way.
When Google Plus first showed up on the social media scene, it wasn’t just regarded as the newcomer, it was often looked down upon as a poser, a Facebook wannabe. It’s not too difficult to see why there was such a negative perception of Google+ at the time – the (what seemed like) overnight success of Facebook made it look like Google was just trying to cash in. Nowadays, I have no problem mentioning Google Plus as one of the social platforms that every business should seriously consider using for their online marketing strategies, not only because of Google’s obvious ties to Google+, but also for the unique marketing features and opportunities that it presents.
A few simple ways you can leverage Google Plus are:
Authorship – this is a great way to get your picture next to your listings in the search results.
Relationship marketing – with Google hangouts, you can connect to and get to know your fans.
Driving traffic – by building up your Google Plus profile, you can share content and news about your business. This is a simple way to drive more traffic to your business.
These are just the basics of how you can use Google Plus to your advantage. To expand on the idea, I’ve decided to create an infographic that lays out the steps you need to take to use Google’s social network for your marketing needs.
Is your business looking to become more visible on search engines such as Google?
If so, Google Plus can assist in boosting your website’s ranking in search engines in a variety of ways. Here at Corporate Axtion International, we have developed systems to help you grow your business through Google Plus Marketing, whilst working to drive more targeted traffic to your website.
Source – https://www.quicksprout.com/2014/06/13/how-to-use-google-plus-for-marketing/