Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, poaching your potential customers and offering a better first impression to anyone searching for businesses like yours in your area. To make matters worse, every day they continue to follow these strategies is another day ahead of you they’ll be. In this day and age, your business card is a website. When people hear of your company or wish to seek further information on it, they want to do so on their own time, online. From there they can e-mail you with questions, or place an order ifyou offer products online as well. In fact, with the amount of trade that can be achieved through a website, it’s no wonder that so many small businesses have made the jump to going online.
“If your business is not on the internet, then your business will be out of business.” – Bill Gates
Whether shopping online or looking for a business’ address or phone number, people today mostly turn to the internet first for information about businesses and products — making an online marketing strategy and presence one of the most valuable assets for any business; not just to share information, but to build credibility. The decision to launch a website, using various online platforms for a business owner has gone from “if” to “when,” in just a decade.
If you’ve spent any time networking with local small business owners, working for them as employees, or pursuing them as potential clients in the past 15 years or so, you’ve undoubtedly heard some variation the following phrase: “we don’t need an online marketing strategy.” Today, most such business owners have at least made the concession of attaining a website, but what about optimizing it for search engines? Designing it in line with a brand? Offering an e-commerce platform for online purchases? Engaging with customers on social media?
To the “traditional” business owner, these concepts often seem like fads, or otherwise like wastes of time. To the professional marketer, the benefits seem obvious. Where, then, is the root cause of this dissonance? Is online marketing really necessary for today’s traditional small businesses, or is it possible to survive without an online strategy?
Consumer Expectations Have Changed, yah right….they looking online
Almost every person has access to and regularly uses the Internet. You need an online marketing strategy! Most of us, when we hear of a business for the first time, immediately look for a website or social media profile where we can learn more. We don’t stop in for a visit. We don’t look you up in a phone book. We don’t consult a rolodex. People expect you to have an online presence, and if you don’t, they may doubt your legitimacy or discard you as a potential option altogether.
There’s a “bare minimum” standard that consumers expect to see of businesses marketing online strategy, so strive to achieve at least that.
In today’s business world people want to do business with other people more so than ever before! This is why it’s so important to focus on building your brand. Why? Because we trust people we know. We trust people that we have relationships with, and most of all – we like to do business with people we trust!
If you find that your Social Media Management is dividing your focus or that you do not have sufficient time and resources to manage YOUR BRAND contact me +27 84 787 1032 I make it my business to market your business.