The first step for any marketing team using Facebook is creating an optimized profile picture and cover photo.
Your profile picture should be:
- A high-resolution photo of your company’s logo.
- Sized down to a 180px x 180px square.
- Still be recognizable viewing it on a mobile or tablet device. Remember your profile picture is the first thing that your audience sees in their newsfeed. Your logo should still be distinguishable in a small size.