You don’t need to be online or do you?

Being online is not optional anymore.  It is when we look at the cold hard facts we realise that traditional marketing no longer serve the purpose to reach our target audience. The ways in which people use the internet are evolving quickly. On average, the world’s internet users spend 6 hours and 42 minutes online each day. Digital 2019 reports suggest that the internet is now growing at a rate of one billion new users every 2.7 years.

The latest internet data – collected and synthesized from a wide variety of reputable sources – shows that internet users are growing at a rate of more than 11 new users per second, which results in that impressive total of one million new users each day. It’s worth noting that some of this growth may be attributable to more up-to-date reporting of user numbers, but that doesn’t detract from the implications of this growth.

The cold, hard data show that Facebook hasn’t experienced any of the dramatic user declines that the media continue to portend. In reality, Facebook user numbers continue to grow around the world, with the platform adding 18 million new users to its addressable advertising audience in Q4 of 2018 alone.

More broadly, video is becoming an increasingly important part of our internet activities. Google searches for the word ‘video’ increased by 30 percent over the past year, and the query now ranks fourth amongst all global queries, behind Facebook, YouTube, and Google. [As an aside, if you’re wondering why people search for Google on Google, it’s all to do with using the address bar as a search input].

Instagram’s advertising audience has now outgrown Facebook’s in 20 countries around the world, and we expect this number to increase during 2019 as Instagram’s popularity comes to the fore. However, it’s worth noting that the latest data suggest consumer brands still have some work to do when it comes to engaging their audiences on Instagram.

Fundamentally we as business owners have to come to terms with the fact that conventional marketing no longer serve a purpose.  There is a whole new arena out there where people gather and share information.  Once we come to terms with this foreign concept we will be able to utilise online marketing as the best possible tool ever discovered. It is a matter of time and the sooner the better.

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About Corporate Axtion

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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